Grow Your Business with Local SEO

Get More Wins With Local SEO

Local SEO is an important aspect of digital marketing. In fact, it improves the visibility of your business on location-based searches. If you operate a brick-and-mortar business, you should be using local SEO to take your business to the next level within the shortest possible time frame.

When people search for your business with certain geo qualifiers such as state, city, zip code, or near me searches – your site should appear on the first page of Google when you implement an effective local SEO strategy.

The latest statistics confirm that more than 95% of smartphone users make use of their devices to perform local searches. More than 61% of these people have called the business and 59% have visited the business.

local seo conversions
Local SEO facts

On the other hand, SearchEngineWatch revealed that more than 70% of mobile users would click and call a company directly from their mobile devices. If you are still not using local SEO for your brick-and-mortar store, you are losing so many opportunities to grow your small business and take it to the next level.

Google’s Local 3 Map Section for “Digital marketing Salinas”

Here’s How Local SEO Can Grow Your Business

Local SEO will get your business to rank on Google’s 3-pack – which is a coveted spot on Google SERPs. A recent Moz study showed that more than 44% of individuals who performed a local search would click on a 3-pack listing while only 8% of them choose to check the other results on Google SERPs.

A visitor who performs a local search will definitely find what they are looking for within the 3-pack listings on Google. That is why you should use an effective local SEO strategy to improve the rankings of your site to one of this coveted spots on Google. It will help improve the conversion rates, sales, and profits of your business in the long run.

The Basics of Local Search Engine Optimization

Local SEO is for location-based searches. In fact, a physical address or zip code is a prerequisite for your business to rank for local search results. For this purpose, your business details should be up-to-date on Google My Business Page and other online directories.

If the information isn’t constant across all these properties, your business won’t show up when a customer runs a local search on Google. If you don’t have a Google My Business page, then you can get started at:

If you haven’t created a Google My Business listing for your business, or you’re not sure how to complete it, then read our latest post on how to create the perfect Google My Business listing. We take a step by step approach on how to verify and optimize the perfect Google My Business page for your business.

google my business
Create your free Google My Business listing

The NAP – name, address, and phone number – of your business should be consistent across all the online directories that you have listed your company on. If there is any discrepancy in the information you provide or if they aren’t consistent across all the properties, Google won’t show your business in the local 3-pack. That is why you should be cautious when implementing an effective local SEO strategy for your business.

Name, Address, Phone number of Google My Business listing
Example of GMB Name, Address, Phone Number (NAP) that you must have exactly the same on all citations

On the other hand, citations are important to improve your business’s local SEO. A citation is when a third-party website relevant to your industry lists your business as a point of reference. A citation may contain the name, address, and location of your company. A backlink to your website isn’t essential in this regard.

A few common authoritative social directories / citations

An example of a citation is when a hairstylist blog names your salon as a reputable business in your locality. This will let Google know that your business is a trustworthy establishment in the locality. In fact, citations can improve your chances of getting in the local 3-pack results.

You can get our list of 350 citations that we’ve used for our clients to get into the local 3 Google Map section.

Why Your Business Needs Local SEO in 2019

Optimizing your business’ local search engine optimization can be quite rewarding for the business in the long run. There are many benefits of local search engine optimization for your business.

It will help potential consumers to easily discover your business. Most of the local searches originate from mobile users who are searching for businesses like yours on the go.

You can easily capture this audience with the right kind of local SEO. The consumer will get the information they need when they need it thanks to local SEO. For example, if you operate a local restaurant, you can display important information such as whether your restaurant is pet-friendly or has free Wifi for customers who are searching for such information. Local SEO will attract customers who are looking for just that.

On the other hand, local search engine optimization will let your business stand out in local searches even if you don’t have a website. You will get more traffic via targeted online leads when your business ranks on Google’s 3-pack results even without a website.

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. Your local business will get qualified leads that you can easily convert to sales and profits over time.

local seo facts
Local SEO facts for mobile search

Without a proper local SEO strategy, you are going to lose all these benefits to your business. In fact, local search engine optimization can help take your small business to the next level within the shortest possible period of time. That is why you shouldn’t delay implementing an effective local strategy for your business.

If you aren’t implementing an effective local SEO campaign, then most likely your competition is. If you’re not keeping up with your competition, then you’ll quickly lose business to others that are investing in local SEO.

Local SEO can improve the credibility and trustworthiness of your small business. The more data the consumer has about your company, the more credible your business becomes in their eyes. This will help you build a mutually beneficial customer relationship with your customer base in the area. That is why you should be taking advantage of this strategy without further delay. It is one of the best ways to spend a little money and get the maximum benefits in terms of attracting highly targeted traffic to your company.

seo facts
Local SEO facts

Local search engine optimization is one of the most important components of digital marketing. It will improve the visibility of your business for location-based searches. You should definitely be using local SEO to take your business to the next level. The aforementioned article provides information on how local search engine optimization can grow your small business.

If you’d like to know more about how a local SEO campaign can help grow your business, give us a call at 831-777-3838

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