Search Engine Optimization (SEO) is the foundation that every website needs in order to gain traffic and be seen at the top of major search engines.
There are many aspects of SEO, but the most important part of any SEO campaign is the on-page portion. Without having the right on-page SEO, it doesn’t matter what else you do in your campaign because you won’t see the results that you’re hoping for.
However, if you do have your website properly optimized, then don’t be surprised to see your website jumping towards the 1st page of search engines.
Here are 7 SEO tactics that every website must have.
Keywords are the most important aspect of Search Engine Optimization and the reason why search engines were created in the first place. A keyword is a single or multi-word phrase that signals to the major search engines like Google, Bing, Yahoo etc. what your website is all about.
Keyword research is an absolute must prior to creating your website and writing the content. The keywords on your website tell the search engines what you want to show up in the results pages for. By effectively writing quality content with the right keywords, you can improve your chances of having your website show up near the first page, which is where most of the traffic is directed at.
To know what keywords you should target for your website, use https://www.google.com/webmasters
2. URL Structure
The structure of your URL is extremely important because it tells users and search engines what to expect from the page. Each specific page of your website will have it’s own URL, and you’ll want to personalize each one to fit the description of the page.
When creating a URL for a specific page on your site, you’ll want to keep it short and include a keyword. Google has made it clear that the first three to five words in a URL are given more credibility in terms of SEO.
For example, if you are a plumber in Monterey and you have a page on your website about 24 hour plumbing, then you’d might want to structure the URL like this: plumber.com/24-hour-plumber-monterey. This is short, includes an important keyword, and is structured exactly how Google want’s it.
3. Title Tags
The title tag is the title of your website, which is the first thing search engines will crawl once they visit the site. When browsing the results page of Google after making a search, you’ll notice the title of each website as the blue clickable link that takes you to the desired website. You can also determine the title of your website by visiting your homepage and hovering over the window’s tab.
Since the title of your website is your first impression with Google, you want to have your #1 most important keyword first. You’re only allowed a certain amount of characters, which is why getting creative is important when crafting the perfect title.
Make sure you don’t stuff the title of your website with keywords as that can have a negative impact.
Check out the title of https://goodgreenmoving.com to see how an effective title tag looks.
Each page is labeled with a heading tab labeled as H1, which is the second piece of content the search engines will crawl on a page right after the title tag. For that reason, you want to have your #1 keyword in the H1 to remain consistent with telling Google and other major search engines what you want to rank your page for.
You can have more than one heading on a page, as they continue in descending order from H2, H3, H4 and so on. It’s important that you do not repeat keywords in different headings and that you are not trying to stuff keywords. Always think natural!
5. Image Tags
Yes, images on your website are equally important as the content of the page. These tags offer another chance to add keywords in the description of an image to signal to Google about what the image is about, and how it relates to the website. Optimizing images for your website can also be done by renaming how the file is saved.
For example, an SEO company in Salinas could upload an image of a work station at their company’s office as; seo-company-salinas. Keywords are always important and the forefront of SEO, which is why images MUST be saved with keywords in mind.
6. Meta Description
Although the meta description no longer plays a role in SEO and ranking a website at the top of Google, it’s still an important and necessary step.
Because the meta description is a short snippet below the URL in the results page that tells the readers about what your website is all about without having to click through to the page. Here is where you can capture the attention of your audience and even add some call-to-action by placing your phone number in the description.
7. Create Your Paper Trail
This might be one aspect of SEO that people most often overlook. Creating a trail of links from one page to the next will easily allow Google to crawl and index all of the pages on your website. This can be done by linking from the home page to other important pages on your website, such as services, locations, or free quote. It’s best to keep it to no more than 3-5 links from the homepage to your other pages on the site.
When linking to another page, you want to keep in mind the anchor text, or the “clickable” text that takes the user from one page to the next. The anchor text needs to be a keyword that clearly tells the user where they will navigate to if they click on the link. These anchor texts are extremely important and play an important role in the overall success of SEO on your website.
On-page SEO can be extremely difficult with all of the variables involved and the time it takes to have everything optimized appropriately. With one misstep in optimizing your website, you’ll fall short of your SEO goals, no matter what you try to do in your campaign.
If you’re unsure about SEO and you still have questions about your website and important SEO tactics, then contact us today!